38 shoppers on the store

Good afternoon, Hana

Here’s how Fold & Fern is selling the last 30 days.

Revenue
$0+14.2%
Orders
0+9.6%
Average order
$0.00+4.1%
Conversion rate
0.00%−0.37 pts
Sales
Gross sales for the last 30 days, against the period before.
$54,215+14.2%
This periodPrevious
Conversion funnel
Where shoppers drop off before paying.
  1. Sessions41,180100%
  2. 44% drop
    Viewed a product22,93756%
  3. 77% drop
    Added to cart5,31213%
  4. 60% drop
    Reached checkout2,1005.1%
  5. 39% drop
    Purchased1,2843.1%

Biggest leak: cart to checkout. 61% of carts are abandoned at shipping.

Recent orders
Newest first. Ship unfulfilled orders by 16:00 for same-day dispatch.
OrderCustomerTotal
#4820Today, 14:52
Amara OkaforLeeds, UK · 3 items
$118.00
#4819Today, 14:31
Jonas WeberBerlin, DE · 1 item
$34.00
#4818Today, 13:08
Chloé MartinLyon, FR · 2 items
$76.50
#4817Today, 11:46
Sam WhitakerPortland, US · 4 items
$162.00
#4816Today, 10:02
Mei LinVancouver, CA · 2 items
$58.00
#4815Yesterday, 21:17
Rafael CostaLisbon, PT · 1 item
$149.00
#4814Yesterday, 18:40
Freya LundOslo, NO · 3 items
$92.50
#4813Yesterday, 16:05
Daniel KimSeoul, KR · 5 items
$211.00
#4812Yesterday, 12:39
Grace MensahAccra, GH · 2 items
$71.00
#4811Yesterday, 09:14
Elliot ParkAustin, US · 1 item
$46.00
Top products
By revenue, last 30 days.
  • Stoneware mugOat · 12 oz · 412 sold
    $11,124+18%
  • Linen apronSage · 268 sold
    $10,452+9%
  • Walnut serving boardLarge · 141 sold
    $9,729+24%
  • Wool throwCharcoal · 58 sold
    $8,642−6%
  • Beeswax tapersSet of 4 · 356 sold
    $6,764+3%
Inventory alerts
Below reorder point at the Leeds warehouse.
4 items
Ceramic pour-over · Chalk0 in stock · Sold out · 23 waiting
Stoneware mug · Rust · 12 oz4 in stock · Out in ~1 day
Linen napkins · Oat · set of 411 in stock · Out in ~4 days
Wool throw · Charcoal7 in stock · Out in ~4 days